VistaPrint

My team and I redesigned the consumer category pages on VistaPrint to inspire customers and to help users quickly find the products they need, with clear headings and well-organized subcategories. The use of large, high-quality images mixing together editorial photos and simple product photos helps to make the pages visually engaging and easy to browse.

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Each page for the consumer products on VistaPrint is designed within the existing CMS framework and brand guidelines, with a consistent and clean layout that emphasizes usability and ease of navigation. The product pages feature large product images that are carefully selected to showcase the unique features of each product.